One of India’s leading NBFC, Muthoottu Mini Financiers Limited’s powerful portrayal of a woman protagonist in its latest commercial has taken the internet by storm and has got the netizens talking about it. With over 2.5 million views on YouTube and counting, the newly launched commercial ad film’s storyline centering around a confident young woman rocking the social status-quo is driving conversations on social media.
Helmed by award-winning director Martin Prakkat and magnificently captured by celebrated cinematographer Jomon T. John, this masterpiece was shot at some of the most picturesque locations in Ladakh. True to their reputation, the duo has brilliantly articulated and captured the controlled emotions of the protagonist, her sly suitor’s expectations and the bonding she shares with her open-minded, progressive father, without any cliched theatrics.
The strategically thought ad film brings the essence of women to focus, not conforming to expectations, or letting barriers to their dreams get in the way – as mirrored by a soul-stirring drive through the limitless expanse of Ladakh.
The film establishes a strong message that no dreams are beyond a woman’s reach if she is focused, has strong convictions backed by a like-minded and progressive-thinking partner. This storytelling perfectly aligns with the brand Muthoottu Mini’s slogan – Standing by you, always.
Speaking at the sidelines of the launch of the new commercial, Mathew Muthoottu, Managing Director, Muthoottu Mini Financiers Limited, said, “We are thrilled and ecstatic at the overwhelming response on our new commercial that encourages women to dream and calls for shattering cultural stereotyping. The ad film makes a bold attempt to dispel outdated societal myths still in vogue and the need to bring in a paradigm shift in our attitude. Being a socially responsible company with strong values, we are extremely proud of rooting for a socially relevant cause. Time has come to address challenges women face and stress the importance of increased participation of women in mainstream activities, be it social-cultural-political-economical. We urge women of today to dream, stay financially independent and go places. Rest assured, Muthoottu Mini will always stand by you.”